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Offsites. Strategy workshops. Market analysis. Growth plans. The strategy deck is usually excellent. Yet 12–18 months later, many organisations quietly acknowledge something uncomfortable. The strategy hasn’t translated into real change. Not because the strategy was wrong. But because execution was never designed. https://images.squarespace-cdn.com/content/v1/69c89312f175772338878119/a2cfb3cc-2b1b-4cc8-8b87-36f1fc94adee/Gemini_Generated_Image_h7ni6jh7ni6jh7ni.png Thought Leadership - A Communications Plan Is Not A Change Management Plan Communication and change management are related, but they’re not the same discipline. Communications creates awareness. Change management creates adoption. One tells people what’s happening. 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