Jemi Crookes is a Partner in Hoffmann Reed's Leadership Business practice, focused on AI leadership strategy and the future of work. For more than fifteen years, she has advised global executives, boards, and founders on navigating disruption, leading through change, and building organisations ready for the next era of human and technological collaboration.

Her career spans Washington D.C., Singapore, New York, and Australia, guiding influential leadership teams through large-scale transformation across multiple sectors. She has built and led global leadership insight practices, authored research on inclusive succession and culture transformation, and designed enterprise-level frameworks that help executives convert data into strategy and vision into measurable impact.

Trained in psychology, sociology, business strategy, and applied analytics, Jemi conducts original research on how leaders are adapting to generative and agentic AI, and advises technology innovators, investors, and enterprise leaders on integrating these systems with purpose and foresight. Her insights have been featured in Bloomberg, the Financial Times, Forbes, Inc., Fast Company, TechCrunch, and the Harvard Law Forum on Corporate Governance.